India is a sport loving country, and therefore it’s no surprise that Sports Marketing is really picking up the pace. We had a chat with Adhoc Sports, a Bangalore based crew of sport specialists to learn a little more about this industry & their offerings.

“Adhoc Sports was incorporated with a vision of serving sports fans of India. We want to be the go-to company for sports marketing in India be it sponsorships, hospitality, tourism or sports tours”
Meet The Team:


Born and raised in Bangalore, Sandeep is a straight forward, fun-loving sports business professional. After a 10 year stint in corporate sales, he decided to follow his passion i.e. sports in 2010. He is instrumental for the initial momentum of several sports startups before starting adhoc sports.


A Senior Media Executive with a career spanning 25 years as Head of Distribution for India & South Asia with Top Media houses in the world viz. Time Warner, Viacom and Ten Sports. A TV Channel launch specialist and a serious sports enthusiast. His first love is cricket but in his free time, he loves playing Ten Pin Bowling and Golf.


He is an Entrepreneur, Chartered Accountant and Certified Public Accountant. He is the founder of the Spinifex Consulting Pvt Ltd, having over 20 years of experience in SAP consulting. Nandeesha, an avid sportsman starts his day with badminton. He is a triathlete as well (Half-Iron).

Tell us a little bit about this industry
One of the most profitable industries today is the sports industry. Major sports like cricket, football, tennis, as well as the country-specific favorites like baseball, American football, rugby and so on are followed by people all over the world. Major global brands like Coca-cola, Hyundai, Pepsi, GM, Emirates, Heineken and Budweiser, Oppo and Indian brands like MRF, Amul, Paytm etc spend millions of dollars in sports marketing and this keeps going up.

So What Exactly Does Adhoc Sports Offer?

Sports Sponsorships & Branding: We focus on the promotion of products and services through sporting events and sports teams. Any company could look at Adhoc Sports to partnering with global sports events to expand their reach and branding.
VIP Client & Team Engagement: Few global clients look at sports events as a platform to engage their premium clients and partners.
Sports Tours & Ticketing: We deal with hospitality for very niche sports events around the world. If it is just sports hospitality that the client is looking for then its just picking off the shelf.
Turnkey Customized Experiences: For events like FIFA World Cup, ICC Cricket World Cup, Rugby World Cup, Wimbledon, French Open, F1 Singapore GP, Moto GP etc. We specialise in tailor-making the entire experience for the client on a turnkey basis for best experience.

In addition we also offer:
Sports Celebrity Meet & Greets
Incentives, Conferences around Sports Events

What is the one project that you are most proud of:
In our erstwhile assignments we handled multiple sports projects for clients. We are very proud of the 2014 FIFA World Cup, Brazil where we managed hundreds of fans, VIPs and corporate clients from India and around the world.

What is the typical process of working – once you receive a client brief, then what?
The process is once we get an enquiry we meet the client to understand the requirement in detail and then start work on conceptualizing the experience. The TAT is usually a week’s time.

Get In Touch With Adhoc Sports

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