According to Pantone – Viva Magenta 18-1750, vibrates with vim and vigor. It is a shade rooted in nature descending from the red family and expressive of a new signal of strength. Viva Magenta is brave and fearless, and a pulsating color whose exuberance promotes a joyous and optimistic celebration, writing a new narrative. This year’s Color of the Year is powerful and empowering. It is a new animated red that revels in pure joy, encouraging experimentation and self-expression without restraint, an electrifying, and a boundaryless shade that is manifesting as a stand-out statement. PANTONE 18-1750 Viva Magenta welcomes anyone and everyone with the same verve for life and rebellious spirit. It is a color that is audacious, full of wit and inclusive of all.

Photo source – Pantone Official Website

The brand has taken the property to a completely new level with brand collaborations to greatly amplify Viva Magenta, the largest being the MAGENTAVERSE – ARTECHOUSE, the leader in innovative, technology-driven experiential art, is partnering with Pantone to produce the Pantone Color of the Year 2023 immersive art experience. Curated and designed by ARTECHOUSE Studio,the multidisciplinary creative division of the company, this multisensory exhibition explores the Pantone Color of the Year 2023 (COLOR) like never before. More than just a color, the installation presents a fully immersive experience that allows guests to feel the power of a hue scaled to fantastical proportions. This is the fourth consecutive year that Pantone and ARTECHOUSE have partnered to reveal the Color of the Year and the first time it is in the form of an exhibition open to the public. The exhibition will open during Art Basel in Miami Beach for Art Basel attendees and will then open to the public beginning December 3rd.

Hello Moto Magenta

Motorola and Pantone have embarked on a multi-year strategic partnership where Motorola designers will be working closely with Pantone experts to discuss colors strategy within their portfolio. The partnership between Motorola and Pantone is one of shared value of—and focus on—the importance of precision in design, innovation and personal expression in color and technology. With this continued partnership, Motorola will also be making its newly launched motorola edge 30 fusion in the Pantone Color of the Year 2023 in the US and globally. Motorola will have a space within the ARTECHOUSE Miami exhibit where customers can engage with the new design-forward technology and create their own “Magentaverse.” Together with Lenovo


The authority in color has joined forces with the authority in surface pattern design. In what can best be described as a perfect union, Spoonflower and Pantone have partnered for the 2023 Color of the Year announcement, which includes the unveiling of one-of-a-kind designs by six distinguished Spoonflower Independent Artists featuring a custom color palette. The partnership also includes a quarterly series of four Spoonflower Design Challenges beginning December 2022, and kicking off on December 1 with Pantone’s 2023 Color of the Year reveal.


Conscious skate shoe brand, CARIUMA, is proud yet again to be named Pantone’s official footwear partner for their Viva the PANTONE Color of the Year 2023! This year, for the first time ever, Cariuma is pleased to present the Color of the Year in SIX styles, launching on December 1st. Excitingly, this year Cariuma will launch six styles in celebration of Pantone Color of the Year.

We truly believe Pantone has pulled out all the stops this year to amplify Viva Magenta – kudos to their creative strategy and innovative collaborations – can’t wait to see more through the year!